There are easy things, like grabbing Zaxby’s for your game day party. Then there are hard things, like freezing time. For this spot, we combined multiple motion control passes, CG, and a ton of compositing to get everything just right. But even with lots of previs and planning, the unexpected happens.Small movements to be painted out. Invisible speed ramps to hit time. Sub-millimeter variations in plate alignment. The end result was so successful this spot ran for years and even had a basketball version.